Communication Management & Campaigns
Arianna’s studies in this class were concentrated on the management side of integrated marketing campaigns (IMC). For the bulk of the semester, the entire class worked together to create a full IMC plan for the start-up company, VirtualFund. Arianna’s role on the team was to execute the major design elements, including the logo, creative concepts, a custom branded PowerPoint template, and other branding elements.
View the project below.
