Planet Fitness Redesign
When asked to pick a brand to redesign, Arianna chose to redesign the branding for Planet Fitness, since their original logo matched a mechanic business more so than a fitness company.
Below are the final logos, logo applications, branding manual, and process work for Planet Fitness’s new branding.
Final Full Color Logo
Final Black & White Logo
Final Full Color Logo on Black
Final Black & White Logo on Black
Logo Applications
Business Card Application
Envelope Application
Folder Design: Outside Cover
Folder Design: Inside Cover
Branded Website Design
Branded Stationary Application
Planet Fitness Brand Manual
Process Work
Digital Draft Idea #1
Digital Draft Idea #2
Digital Draft Idea #3
Branded Stationary Draft #1
Branded Stationary Draft #2
Branded Stationary Draft #3