Halloween Dance
One of the largest events CAB’s Spirits & Traditions Committee plans is the Halloween Dance. Every year, the committee chooses a new theme for the dance. Throughout her time with CAB, Arianna designed or assisted creating the Halloween Dance’s marketing, including themed campaigns like “Sideshow Soiree” and “Hocus Pocus”.
Below is the campaign for the theme “Halloweentown”, created with the help of Graphic Design Committee members Jess Joseph and Meaghan Welch.
Halloweentown Marketing, CES Digital Signage
Halloweentown Marketing, Facebook Event Cover
Halloweentown Marketing, Instagram Feed Post
Halloweentown Marketing, Flyer
Halloweentown Marketing, Snapchat Filter
Halloweentown Marketing, Event Ticket Design
Halloweentown Marketing, Sample Custom Foamboard Sign
HOCUS POCUS
Arianna guided a team of designers through the completion of the 2017 “Hocus Pocus” Halloween Dance marketing campaign, which later won an Outstanding Campaign award at the National Association for Campus Activities (NACA) Mid-Atlantic Regional Conference. This campaign included both digital and printed marketing, ranging from door hangers, flyers and promotional stickers to social media postings (See below).
Campaign Designers: Emilee Fails, Meaghan Welch, Ava Ball, and Alexa Neely
Outstanding Campaign Award, Awarded October 21, 2017 at the NACA Mid-Atlantic Conference. The award is currently hanging in the CAB office in Pittsburgh, PA.
"Hocus Pocus" Halloween Dance Sticker, Variation 1 of 3. Size: 1.5"W x 1.5"H
"Hocus Pocus" Halloween Dance Sticker, Variation 2 of 3. Size: 1.5"W x 1.5"H
"Hocus Pocus" Halloween Dance Sticker, Variation 3 of 3. Size: 1.5"W x 1.5"H
"Hocus Pocus" Halloween Dance Glass Case Poster. Size: 33"W x 45"H
"Hocus Pocus" Halloween Dance Door Knob Hanger. Size: 4.25"W x 11"H
"Hocus Pocus" Halloween Dance 3D Table tent. Size: 5"W x 7"H
"Hocus Pocus" Halloween Dance Entrance Ticket. Size: 6"W x 2"H
"Hocus Pocus" Halloween Dance Hot card front (Left) and back (Right). Size: 5"W x 7"H
"Hocus Pocus" Halloween Dance Digital CES Display signage. Size: 25.6"W x 14.4"H
"Hocus Pocus" Halloween Dance Facebook Event Page Cover Photo. Size: 1200x675px
"Hocus Pocus" Halloween Dance Instagram Feed Post, Variation 1 of 2. Size: 5"W x 5"H
"Hocus Pocus" Halloween Dance Instagram Feed Post, Variation 2 of 2. Size: 5"W x 5"H
"Hocus Pocus" Halloween Dance Custom Snapchat Filter. Size: 14.4"W x 25.6"H